“Believe that people in Melbourne are too scared to go to restaurants. Even if it means sacrificing everything.” reads the billboards currently plastered around Melbourne’s outer suburbs.

It comes as Victorian masthead, The Herald Sun, decided to energise its “Just Read It” motto by using the face of Peter Dutton, the former Immigration Minister known as one of the first politicians to blindly reference the newspaper’s opinion columns during press conferences.

The polarising campaign has led to a drop in the newspapers shares, but the social media storm it provoked remains a marketing hit with people who instinctively hate and fear black people.

The new advertisements are directly referencing comments made by Peter Dutton earlier in the year where he stated that people in Melbourne are too scared to go out to restaurants, due to Sudanese teenagers loitering in the streets while being black, and sometimes even hooded.

“What we want is for people to know that it’s alright to read and believe everything in our newspapers, even if it ruins your dash for the job of Prime Minister” said one editor.

“The left wing, and moderate, and even some right-wing commentators will say that what you are saying is incorrect, and the police can present their own statistics that are completely contradicting to what you are saying…”

“but it takes a bold man to get up there and say these things based off what rich old media commentators believe is happening in the streets of Melbourne”

The ‘unashamedly conservative’ newspaper and it’s writers have moved quickly to protect their newspaper from a boycott in the working class suburbs. This follows the intense criticisms and backlash directed towards the NewsCorp’s Sydney-based syndicate, The Daily Telegraph, who decided to send higher-than-thou reporters to photograph the Mad Monday celebrations of drunken rugby league players earlier this week.

The Herald Sun says that while they face similar backlash for race-baiting everyday Australians with warped statistics about rates of crime amongst African teenagers, they want the people that don’t live in inner-Melbourne to know it’s fine to believe what they read.

“It’s our duty to report kind of twisted and sensationalised news about immigrants to the people of Victoria, and we want people to know it’s okay to believe the shit we write, even if it fucks your whole career” said one bold NewsCorp marketing executive.


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