Local Man Sees More Of The White Fox Woman Than His Own Wife

MONTY BENFICA | Amusements | CONTACT

A Melbourne man has admitted he now sees more of the White Fox woman than his own wife, after another week of being followed around the city by the same fashion campaign.

“She’s on the back of the bus, she’s at the tram stop, she’s above the intersection near work, she’s outside the supermarket,” said 34 year old Daniel Mercer.

“My wife texted me yesterday and I genuinely thought, wow, haven’t seen her in ages.”

White Fox, the Australian fashion label known for women’s clothing, has become almost impossible to avoid in the country’s major cities, with bus backs and billboards seemingly colonised by the brand’s campaign.

Daniel says the model now occupies more space in his daily life than several close relatives.

“I know her face better than my brother-in-laws.”

He has also begun tracking the ads without meaning to.

“If I’m driving home and there’s suddenly a different ad on the 246, I notice. I’m like, where’d she go?”

His wife Claire says the situation has become challenging.

“We went out for dinner and there was a White Fox billboard directly behind my head,” she said.

“He kept looking over my shoulder.”

Daniel insists there is nothing romantic about it.

“She’s just sort of part of my life now. Like a friend almost.”