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It's been a big week for plenty of Australians, but none more-so than Johnathan Thomas (pronounced To-Mah).
The local agency man from Betoota Heights has confirmed that it has been the week of his dreams at the Cannes Lions International Festival of Creativity - with PLENTY of work sprinkled in for good measure.
This comes as the full time hustler /creative / thought leader / culture shaper / disruptor / and all round marketing ROCKSTAR soaks in the full experience at Cannes - and treats his followers to a few LinkedIn posts about it.
The Creative Director who wears all the aforementioned hats at popular Betoota Media agency ClemComWeThePeople said the all expenses paid trip to the French Riviera (which he signed off on) could not have been more worthwhile.
"Simply stunning. It's just so great to be moving and shaking with fellow disruptors who understand that the market is changing and the way we need to communicate with consumers has changed forever," said Thomas.
"I just need to get some of this stuff out into the Australian discourse to try and enlighten people a bit you know," said the prolific LinkedIn poster.
"Like I just have so many conversations back at home that are like who are we using for this campaign to spread the key messaging and its like HELLLOOOOOOOO, it should be who are we collaborating with to speak to the audience we want to reach, on their level, in a manner which makes them feel like they want to be apart of our movement," continued the man who recently ran the campaign for a new banking products updated features.
"Everything at home is just so one dimensional and linear."
"AND LINEAR IS DEAD."
"It's just so fantastic to know that there are people out there like me, who are seeing the way things are going, and aren't shying away from the challenge by just rinsing and repeating in the same fashion that worked 10 years ago."
"Anyway, I'm probably giving away a little bit too much of the secret sauce haha."
"You'll need to tune into my next LinkedIn drop at 5pm!"
More to come.