XXXX Brings Back The ‘Troublemaker’ Cans As A Tribute To The Naughtiest Broncos Side In Decades

CLANCY OVERELL | Editor | CONTACT

After decades of prioritising their marketing budget on the midstrength Gold and ‘summer bright’ ales, it seems that XXXX are joining the rest of Brisbane in embracing this deep feelings of nostalgia currently permeating along the banks of the Brown Snake.

With a Brisbane Broncos side marching towards a grand final, despite being plagued by scandals and off-field eccentricities, the city has come to accept that choir boys cannot win premierships.

And the city’s favourite XXXX has decided it’s time to join the city’s favourite NRL side in giving up the cutesy family-friendly act.

It’s time to get the full-strength back out there. And better yet, it’s time to bring back the jet black tinnie that is easily mistaken for a Bundy and Cola in the bottom of the esky.

But it’s not just the branding that could be confused for Bundaberg Rum. It’s the behaviour that comes with it.

The XXXX Troublemaker was retired at the back end of the Queensland eight-in-a-row State Of Origin streak, as the bad boys of the Maroons gradually began maturing into elder statesmen and immortals of the game.

The Troublemaker had long been associated with the extremely rowdy and punchy nightlife that made up the early-2000s Fortitude Valley, but has since been overshadowed by the Queensland brewery’s more ‘Corona-style’ beverage list.

However, in the years since the pandemic it has become clear that the Brisbane Broncos need to be play as hard as they work, if they want to maintain the momentum needed to bash the Melbourne Storm and Penrith Panthers dynasties out of the way.

With multiple court cases, off-field scandals, and social media gaffes following the Broncos throught the highs and lows of the 2025 season, it seems the club has finally accepted their flaws and come together at the exact perfect time.

They play the church boys from the Penrith Panthers on Sunday afternoon at Suncorp Stadium, in the heart of the River City.

And in direct violation of the Queensland Liquor Act, jet black cans of XXXX troublemaker will be on sale within the venue, sold with the beer’s new 2025 slogan:

‘It’s as good as toilet water’.