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The whitest millennial man you know also happens to have extensive knowledge on early 90s deep cuts from the conscious rap movement.
Lachlan McDonald, a 41 year old man from Adelaide, has long touted his adoration of early 90’s afrocentric conscious hiphop.
“Todays rap music isn’t real hiphop at all” said the Anglo-Saxon South Australian.
“Half the kids these days have never even heard of Digable Planets, Mos Def, or The Pharcyde..” explained a disillusioned Lachlan.
Lachlan, who was 4 years old when politically aware hiphop started finding mainstream success, says he yearns for a return to black empowerment hiphop.
“We need conscious hiphop more than ever right, we need music that supports power to the people”.
Friends say Lachlan’s interest in conscious hip-hop is “genuinely impressive, but also kind of weird” given his day job as a data analyst for a superannuation firm and his habit of saying “peace, brother” when leaving pubs.
He describes himself as a “student of black thought” a phrase that reportedly raised eyebrows during a recent office trivia night.
Lachlan remains passionate about spreading awareness of an era he never lived through, occasionally hosting small listening sessions in his one-bedroom apartment, complete with hummus, craft beer, and a Bluetooth speaker.
Despite lacking any firsthand cultural connection to the movement, Lachlan is committed to its preservation.