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A recent report has revealed the obvious: It’s absolutely time for footy tazos in chips to make a come back.
The report found that the stars have definitely aligned for footy Tazo’s, the beloved collectables found in packs of chips in the 2000s.
“We have found that with the rise of 2000’s nostalgia, the popularity of collectables and the fact that both nostalgic grown men and kids alike will find value in them, Tazo’s would certainly pop the hell off if they ever came back” explained Darren Twindle (53) a senior marketing analyst and a major consultancy firm.
Tazos first appeared in Australian chip packets in the mid-1990s and quickly became a schoolyard obsession, featuring AFL and NRL players and team logos.
Kids would collect, trade, and battle them at recess, often resulting in fierce playground rivalries and lost friendships.
Twindle says the current cultural climate is perfect for their revival, with adults longing for simpler times and brands desperate for a hit of nostalgia-based engagement.
“The re-sale market on contemporary Tazo’s could be worth 5 billion dollars, or more” Darren added.
“Collectables are clearly having a moment now and the idea of holographic Tazo’s and rare Tazo’s of past legends even gets me a little excited”
The report recommends that snack companies move quickly to capitalise on the trend.
Experts warn of a chip drought if the confectionary giants were ever to go ahead with a Tazo revival.