NSW Blues Nail Their Target Audience With The Exciting Launch Of Origin-Themed Labubus

KEITH T. DENNETT | New South | CONTACT

In news south of the Tweed, the NSW Blues have sent their fans into a frenzy this week with the launch of some dangerously cute collectibles.

With less than 48 hours before the most brutal 80 minutes in Australian sport, the Blues have revealed they’re leaning into their reputation of being the softest state in the country, with a partnership with viral soft plush toy brand, Labubu.

Popular amongst K-Pop boy band fans and grown adults who get excited about Disney remakes, Labubus are soft plush collectibles currently sending corners of TikTok into spin.

So it comes as no surprise that the state which is softer than marshmallow has decided to give into corporate greed and create a Blues x Labubu collaboration. which see’s five former NSW blues “Legends” brought to life in soft toy form.

Speaking to The Advocate from the launch event held at Star Casino last night, head of NSW Marketing Brad Girdler-Watmough said the new collection is expected to be sold out before kick off.

“Five NSW legends, one adorable collection. Our Blues Labubus really capture the Origin spirit!”, Brad told our reporter, as trays of pork sliders, prawn twizzlers and promo cards spruiking free bonus bets walked past.

“Our lineup of Labubu dolls includes Paul “Plushi” Gallen, Andrew “Newi” Johns, Brad “Bubu” Fittler and of course our bestselling Fletch and Hindy pair.”

“I’m told the players in camp have been really loving them too. Apparently Nathan Clearly has been cuddling his every night, he says it protects him from having nightmares of Reuben Cotter coming through with kick pressure and folding him like a deck chair.”

“It’s his new game day good luck charm!”