Aldi Shopper Forced To Confront His Truly Pathetic Diet At Human Checkout
PETE CLARK | Melbourne | CONTACT A local man who believes he has outsmarted the duopolistic supermarket system that is Coles and
MONTY BENFICA
|Amusements
| CONTACT
A local man has once again caught himself daydreaming about the comforting face of the Brand Power lady.
For reasons even he struggles to understand, Mark Floyd (35) can’t deny that the sight of discounted laundry powder introduced by an early 30s, C-grade Australian television presenter in a cobalt blouse continues to enter his imagination.
The woman, who fronted Australian supermarket advertisements throughout the late 1990s and 2000s, once represented the pinnacle of trustworthy consumer advice.
Filmed with sterile lighting and an un canny enthusiasm for some of the most mundane products, Brand Power became a staple for kids watching after school television.
“I don’t know why, but every now and then she just appears in my thoughts”
He admitted while scrolling aimlessly on his phone.
“It’s not even a sexual thing. It’s more like remembering an aunt who always told you where to find a more powerful stain removal detergent” he explained.
Psychologists point out that overly played advertising/advice show created hard to erase memories for a generation of Australians, even decades later.
Despite the universality of the Brand Power woman in many millennials memories, no one can quite recall her name.