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The Nation
Investor Shock As Shortbread Sales Drop 86% In A Single Day
1 min read
FRANKIE DeGROOT | Local News | Contact
The shortbread industry is still reeling after a disastrous end to 2021.
“I just can’t explain it” said Kevin McMuffin from the Genuine Scottish Authentic Tartan Bagpipes Kilt-town Shortbread Co, based in a factory unit in Betoota’s FlightPath District, QLD.
“We had steady sales all year. Then starting in December sales really took off; we could barely keep up with demand. Suddenly, on December 26: nothing.”
“We didn’t sell a single unit. It’s devastating, we had to cancel the night shift and let go of 20 people that only started two weeks ago. The market is so fickle, I have no idea what is going on.”
Kevin said the while his 10-month-old business would probably survive, the impact of the unexpected sales collapse would be felt for years to come.
“December 26 will always be remembered as a dark, dark day for the Shortbread industry.