New ‘Feed A Family Of Four For $10’ Ad To Include A $2 Bag Of Rice, $3 Tomatoes And A Map Of Ibis Hotspots

EFFIE BATEMAN | Lifestyle | Contact

As old clips from the 2017 ‘Feed A Family Of Four For $10’ Coles ad explode on Tik Tok, the supermarket giant has been forced to hit back at critics who suggest it’s now impossible to cook a Curtis Stone meal on a budget in 2023.

These videos, which show everyday people attempting to piece together simple ingredients for a $10 dinner and failing miserably, highlight just how dire the cost of living crisis has become, with even a standard packet of regular 1kg mince already blowing out the budget.

Coles has now defended claims of price gouging by insisting it is actually very possible to feed a family of four if you use your imagination, and if you aren’t afraid to get your hands a little dirty.

The Advocate can now reveal that Coles actually forgot to embargo their new ad campaign, and that the revamped version of ‘Feed A Family For Four’ will involve a printable PDF of all the Ibis hotspots in your area, and collectible Ibis Ooshies.

Ibis, or ‘bin chickens’ as they’re affectionately known as, are considered a pest due to their predilection for rifling through rubbish bins and disrupting aircrafts, and for the crime of being ugly.

Working with the government, Coles has opted for a ‘kill two birds with one Curtis Stone’, by significantly reducing the Ibis population and providing Australians with a cheap source of meat, which can be delivered up to a family of four with a $2 bag of rice, $3 cherry tomatoes,  $2 baby spinach and $2.70 Dolmio sauce.

Bellisimo!

More to come.