CONSTANCE RIVERA | Grievances | CONTACT
In a bold display of enthusiasm that could only be described as “peak real estate,” local developer Darren Pierce has declared that the mass displacement of public housing residents is a clear sign that an area is “up-and-coming.”
Darren, a self-described “property mogul,” made the remark during a tour of a newly listed apartment complex ‘Loft 56’, which replaced a public housing block that has since been flattened.
Its inhabitants, lost in the wave of the housing crisis, are struggling to find a place to live.
“It’s all about growth,” Darren said, enthusiastically gesturing to a hot mat Pilates studio and a new doggy daycare centre that’s opened down the street. When asked about the families who used to live in the area, Darren shrugged.
“Look, it’s a new community, new energy. People will adjust. It’s a great opportunity for investors,” Darren said, before promptly changing the subject to the highlight of the complex: a “charmingly quirky” café on the ground floor, serving $7 oat milk lattes.
When pushed further, Darren assured the crowd that the suburb was “brimming with potential,” pointing to the transformation of old factories and public housing towers as “revitalisation.”
“It’s about the energy, the diversity—fusion of the old and the new,” he continued, conveniently glossing over the fact that the “old” part had been conveniently bulldozed.
More to come.
