MONTY BENFICA | Amusements | CONTACT
A local man has taken a trip down memory lane by posting a photo of his lunch with a heavy filter, paying homage to his early days on Instagram.
Brian Jones (33), a full-time office worker who gave up on keeping up with social media trends about a decade ago. He hasn’t posted on Instagram in 36 months, but today was different.
During a sunny lunch break, Brian was hit with a wave of nostalgia and decided to fully embrace it.
Halfway through his burrito at a mid-tier CBD Mexican joint, he pulled out his phone. Moments later, he had snapped the perfect shot. Now, all he needed was the heaviest filter Instagram could offer.
“I just asked myself, why not? For old time’s sake,” Brian shrugged.
After punching in a dozen hashtags, he hit upload.
He sat back, admiring the relic he had just unleashed upon his unsuspecting followers. An out-of-context, heavily filtered photo of his lunch, overloaded with hashtags.
“None of these effortless 10-image, perfectly curated artsy posts designed to look like you don’t care when you obviously do,” Brian explained.
“No, this is how we posted at the peak of Instagram—overly dramatic snapshots of mundane things, completely out of context. That’s what Instagram was all about.”
Shockingly, Brian’s post performed better than anything he’d ever shared before, racking up more likes than he’d ever imagined.
The millennial office worker was celebrated for his throwback tribute, inspiring several of his peers to follow suit with their own nostalgic, filter-heavy posts.
Within days, Brian noticed mutual friends jumping on the trend, and within a week, he realised he had unintentionally sparked an international Instagram movement.
“I’m really happy with how this all panned out, to be honest,” Brian admitted, still in awe of the power of a poorly lit, heavily filtered burrito.
