Prominent conspiracy theorist Pete Evans’ fall from grace continues today, as yet another corporate partner severs ties with him in the backlash caused by his decision to post a cartoon featuring a neo-Nazi symbol onto Instagram last week..

Prominent activewear brand P.E Nation has joined a growing list of companies lining up to dump the man was once considered a darling of Australian TV.

Last week, Channel 10 reportedly fired the deranged populist from the reality show I’m a Celebrity Get Me out of Here — on the same the day he was due to enter the jungle and start filming.

Big W has also announced it will begin to pulp his books from their shelves, as his long-time book publisher Pan Macmillan’s decision to end its relationship with him yesterday.

Dymocks is also stripping books from its shelves and major supermarkets have begun to immediately remove the Pete Evans branded products online and will be discontinuing the range in store.

However, of all income streams that have been demolished by his erratic and dangerous posting, it is believed that P.E Nation’s to give him the flick would hurt the most.

As the founder and former CEO of the prominent sportswear brand, Pete Evans has still occasionally appeared in advertisements to promote new product lines.

This was the embattled chef’s last remaining ties to P.E Nation, which still include his initials in their name, after selling the company to a consortium of Eastern Suburbs investors headed by former Who Dares Wins host Mike Whitney in 2018 for $350 million dollars.

While no longer an owner of P.E Nation, Pete Evans has still received roughly between two and three million dollars a year for his role as an ambassador.

However, as of today the new owners have announced that they will no longer be employing the services of Pete Evans to flog their products – and are even preparing to go as far as changing their company name remove his initials.

A early suggestion from their marketing department for their new name included “NATION” – but the idea was scrapped due to the possible association with Pauline Hanson.

The brand is instead looking at rebranding with the new name ‘Gym Clothes’.



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