Budgy Smuggler Successfully Taps Into Highly Lucrative ‘Greek Dad’ Market

"We know they love a good deal, so we've just jacked down the price on all designs related to Greece"

Budgy Smuggler Successfully Taps Into Highly Lucrative ‘Greek Dad’ Market

CLANCY OVERELL | Editor | CONTACT

Southern European men are well-regarded around the world for not being dictated by the unachievably high magazine standards of body image set by Calvin Klein commercials.

In fact, the further south you go, the less they care. Australian-Greek men are some of the most free men in the world

With this phenomena not yet fully monetised by Australian retailers, Sydney-based swimwear company, Budgy Smuggler appears to be first off the mark.

“It’s a no-brainer really” said CEO Joel Newport.

“You’ve got thousands and thousands of husky Greek gents getting around Australia who want to be able to let the scorching Australian sun roast every inch of their Mediterranean hides.”

“We know they love a good deal, so we’ve just jacked down the price on all designs related to Greece”

“Our Greek flag ones are flying out the door. But so are the Socceroo prints. The concrete driveway prints are have already sold out of stock”

Local greek, Jason Byrne, says it was just a matter of time until an Australian swimwear retailer paid the attention needed to clothe voluptuous men of Western Oriental appearance.

“The boardies just don’t cut it. I to get a well rounded tan on my summer break”

“I’ve got to phase out the tan lines from the steel cap boots and jewellery. The Budgys are doing the trick”

If you would like to buy a pair of banana-hammock for your Greek dad, go to www.budgysmuggler.com.au