Story via Business Insider
24 November, 2015 16:45
CLANCY OVERELL | Editor | CONTACT
It is amazing that Australia’s largest online retailer has not been completely hijacked by the ever-growing international gay market.
That’s according to a new report released by the Business Insider yesterday.
The iconic swimwear company, known locally as Budgy Smuggler, is well known for their iconic “Banana Hammock” style male swimmers. However, their product appears to be most popular with the “dadbod” consumers – not a market that is traditionally aligned with the “pink dollar”.
Company CEO, Joel Newport has given comment about the trend.
“We decided early on that this brand was for everyone and we chose not to target any specific consumers,”
“While jacked up guys probably look the best in Budgys… We also acknowledge that the ‘overweight boyfriend market’ is far more eager to get their kit off,”
“I mean we aren’t actively avoiding a gay following, our rainbow coloured Budgys are a real hit with the LGBTI community… It’s just that our brand ambassadors have always been pretty untidy,”
“I mean, George Rose? The Tindafella?… These guys aren’t exactly David Beckham,”
However, with a balanced cross-section of Australian society putting in orders each day, the summer months have once again shown that Budgy Smuggler is the swimwear for all Australians. Not just the people that look good in them.